I have to admit I'm pretty excited about this. According to early reports the line will consist of "tea dresses, polka dots, high waisted skinny jeans, wool jackets with lace, bomber jackets, etc." Hmmm.... sounds about right. Madewell is one of those stores that I walked right by when I was in NYC and didn't stop in because we just didn't have time. Now I'm sort of wishing I had because they seem to have some really cute things and no online store (yet). Hopefully they'll have their online store active for fall!*

*I take that back (sort of). Apparently you can shop with them via Shopbop. You learn something new every day.