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New F/W08 Layout

Posted September 8th, 2008 by usgirl
Today is the 1st of September, so per tradition of this blog, it's time for the new header image! Since this season is all about the new, more mature silhouette, we decided to just show the shape of the runway model (from Proenza Schouler F/W08 show) instead of showing the original image of the outfit. Plus, we love how you can use your imagination and substitute yourself into the black, empty silhouette of the girl walking along the streets of these very vibrant and sophisticated cities.

The three photos that we chose are indirectly fashion-related (not intentionally.) From left to right: The New York photo was taken by BG randomly and if you look really closely, you'll notice the Tom Ford store on Madison. (She'd also like to thank the cab for randomly passing by at that moment. It adds a very NYC element to the picture.) The L.A. photo was taken two summers ago on Rodeo Drive. (I love how bright the road signs and Chanel store display is. And strange enough, I like the well-focused rubbish bin too!) The London photo was taken this year during Chinese New Year (hence the red lanterns) on Oxford Street. It's sort of a random picture but it's it really representative of London?

I'm not sure whether it was a coincidence or that BG and I were actually inspired by Gossip Girl, but on the night that we finished the design, I had also stared at the opening theme of Gossip Girl (-think city lights and the yellow "Gossip Girl" heading,) and thought, hey, our work-in-progress image looks a bit like this! And if you look at the image from further away, (like 3-5m away,) everything in the image will look almost all black except for the bright blobs of light. It's kind of like when we stare out our windows from our room at night -it feels very cosmopolitan!

Anyway, it's the beginning of a new season, so take some time to relax, read a fashion magazine or two (-there really is no need to read all of them out there!), and have fun shopping with your favourite shopping buddy!

Image Credit: http://www.style.com/ (for the silhouette)

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