Can you think of a better muse for Wheels & Doll Baby than Miss Von Teese? No, me either. The ultimate modern day, vintage inspired sex kitten is now the face of the iconic Aussie label - a favourite of celebrities the world over.
Mel Greensmith, creator of the label is a master of marketing and promotion. Her strategy from the labels inception was to get it on as many famous people as possible. Of course it helped that she already lived a rock n' roll lifestyle with her boyfriend - rock guitarist from the Divinyls Mark McEntree. Counting the likes of the Rolling Stones and Debbie Harry (one of the label's ambassadors & occasional model) among her friends meant that she's had plenty of contacts to get her clothes out there and talked about.
Oh, how I'd love to the chance to sit down and have a chat with her about designing a successful fashion label and building up an iconic brand. I think she's a genius in both regards. I love her vintage inspired aesthetic and the classic feminine designs of her dresses. In fact, you really must check out her latest range "La Clementine" clothes to snare a millionaire - an ode to French screen goddesses of the 1950's ... Sexy, fun & totally adorable. I can't decide what to buy - I want them all!